(PHOTO) MAMA 2011 Stage Unveiled!

wow! THIS IS REALLY A HUGE EVENT! Tomorrow is the big day of Hyun-joong, soo let us all cheer and support him co-HENECIANS and Triple S FIGHTING!DAEBAK! ^_^

CREDIT: www.enewsworld.com
CLICK the link to read the full details: http://www.enewsworld.com/enews/contents.asp?idx=1806

Kim Hyun Joong's bodyguard Mr. Jeong UI Yeong and Manager Seo

Mr. Jeong is soo cool with that casual wear... and I admit that Mr. Jeong is kinda cute too like Hyun Joong!!! ^_^

CREDIT: heneciathailand@twitter

"Mr.Jeong can communicate in english well, whereas Mr.manager not so much but that's ok he's super shy super polite (Mr.Seo I mean) --Henecia Thailand @twitter"

[Info Photo] Kim Hyun Joong - Final Setlist for MAMA 2011

go Hyun~Joong~ssi! DAEBAK!!! ^_^

CREDIT: @KaHye95
Re-post with full credits.

[Photo] Kim Hyun Joong - LOTTE DUTY FREE New Promo Pix

too many promos! ^_^ i'm soooo lovin' it!!!

CREDIT: Lotte DFS
Re-post with full credits.

[Fancam] Kim Hyun Joong - Departure at Fukuoka Airport, Japan heading back to Korea [24.11.11] by DC Inside

^_^

CREDIT: Youtube (Uploaded by lovesomin ) ; DC Inside

(Video) Kim Hyun Joong TVCF for His GAG MEN Production

soo cute! ^_^

CREDIT: Youtube (Uploaded by fumihkj0606)

Kim Hyun Joong Photos at Incheon Airport by HyunJoongChina

OMO! too many pictures!!! soo cute! ^_^

CREDIT: hyunjoongchina.com

(Photos) Kim Hyun Joong Night Session at Fukouka Concert by A-hlia

awesome!!! ^_^

CREDIT: blog.daum.net/a-hlia

Hang Ten competing in tough times

^_^

Staying faithful to core values helped fast fashion brand survive

Source : Korea Times
Shared by: http://hyunniespexers.wordpress.com


By Eric Shih

Singer and actor Kim Hyun-joong poses in the Hang Ten brand clothes in this photo posted on the firm’s Facebook page. Hang Ten has signed up hallyu stars to improve the brand recognition.

/ Courtesy of Hang Ten

The fashion industry is one of the most competitive in Korea. When it started out in the late 1970’s, the Korean fashion industry was dominated by little-known local brands offering basic clothing lines at low prices.

Fast forward 40 years, the Korean fashion industry is now highly globalized but also highly fragmented. Established brands often have to compete side by side with up and coming domestic brands in a variety of segments that range from luxury market to mass market, and both are facing threats from well recognized global brands from Europe and North America that are starting to take root in Korea.

This year, the domestic fashion market is estimated to reach 28 trillion won with an annual growth rate expected to hover around 4 to 5 percent. While the industry bounced back successfully from the recent economic downturn, operating conditions nevertheless remain a major challenge.

Today, many fashion companies are still focusing on staying “alive” and suffering from the aftershocks of the recession which saw about 20 small and medium-sized companies go out of business between 2008 and 2009. Amid these tough times, Hang Ten is a company that has beaten the odds and thrived.

History

With a pair of iconic feet and the first ever board shorts, Hang Ten was founded as the first surfing clothing brand in America. Established by surfers for surfers, Hang Ten exemplified the rebellious California surfing culture that was just emerging into public consciousness. The company led the way in combining fashion with action sports and led the mission of delivering extreme outdoor activities from the fringes of society into the mainstream.

In the process, Hang Ten became the first fashion brand to sponsor events that turn kids into athletes, establish major competitions that got them showcased on the mass media around the world.

But as the popularity of the sport and culture waned, Hang Ten began to reposition as a mainstream casual fashion brand that appeal to consumers who are looking to represent their active yet laidback lifestyle.

Hang Ten Korea was established in 2000, and launched its own retail operation, Hang Ten Casual, in 2001. It was not a new brand in Korea ― the previous licensee went bankrupt during the financial crisis in 1998. It was unheard of for a defunct brand to gain customer loyalty again in Korea.

The initial years after re-launching of Hang Ten were fraught with difficulties due to poor design choices and operational inefficiencies. To help right the ship, the company appointed Dilip Shivkumar Ramanathan as the new CEO in 2002. An Indian national with many years of experience in the fashion industry throughout Asia, including stints in Singapore, Hong Kong, and Taiwan, Ramanathan immediately made several significant changes to Hang Ten Korea’s marketing strategy.

Ramanthan sought to improve the operations of the company from the very start. He repositioned Hang Ten Korea as a fast fashion brand that delivers the latest casual fashion for the active lifestyle at an affordable price.

Along the way, he got designers to focus on consumer preferences instead of their personal taste, and introduced two new chains of concept stores to target different segments. Hang Ten Kids was launched in 2005 (renamed Hang Ten Junior in 2011) to target younger consumers and H&T was launched in 2006 to appeal to the premium segment.

The early- to mid-2000s saw the introduction of mountaineering fashion with premium brands such as Columbia and North Face gaining popularity in Korea. There was an opportunity for the company to reposition itself to take advantage of the trend, but Ramanathan resisted the temptation, believing such positioning is not consistent with the value and image of Hang Ten. Instead, the company continued with its fast fashion positioning and steadily gained market share in their primary segments.

Starting in 2007, the macroeconomic environment also deteriorated rapidly as the global recession started to hit Korea and cotton prices more than doubled due to worldwide price speculation.

New challenges also emerged as international fast fashion giants such as Zara, H&M, and Uniqlo entered Korea with better name recognition and more financial resources. But instead of retrenching from the marketplace and cutting prices to compete with the new foreign arrivals, Ramanathan refocused the brand to deliver more value to their customers by introducing more cutting edge designs and maintaining its product quality without raising prices.

While several underperforming stores were closed during this time to improve efficiencies, Hang Ten also perused aggressive expansion in other locations and increased marketing support for the brand. This strategy resulted in growth of the brand from 90 stores with approximately 55 billion won in sales in 2003 to 355 stores nationwide with forecasted sales of 210 billion won in 2011 ― an impressive growth record despite the recent recession and very different outcome than the crisis of the late 1990s.

Hang Ten’s lessons

There are several lessons that can be learned from Hang Ten. The first lesson is, “Focus on your core value proposition during a recession and stay true to who you are.” For Hang Ten Korea, the heart of their brand is fashionable clothing for an active lifestyle at an affordable price.

Instead of chasing the latest fashion trend such as mountaineering where Hang Ten does not have strong competitive advantage, it decided to serve existing customer segments rather than trying to be all things to all people. Going the other way would have meant additional investments to reposition the brand and compete in a new category which is very risky.

Second, as economic hard times loom, consumers are more sensitive to price changes and take more time to search for a good deal. This does not mean consumers are automatically looking to buy the cheapest product available, but they are paying more attention to what they are getting for their money.

Hang Ten did not rely on sharp price cuts or gimmicky promotions to maintain store traffic during the worst of the recession. Instead, they relied on a strategy of delivering better value for the same modest price to grow their business.

During the past few years the company has maintained product quality and not cut corners despite the sharp increases in raw material costs. In order to maintain profit margin, they squeezed their operations to achieve higher efficiency. As the recession caused consumers to trade down to more affordable brands, Hang Ten was in a position to reap the maximum benefits.

Finally, a recession is not a time to cut marketing investments. Research has documented that brands that increase marketing efforts during a recession, when competitors are cutting back, improve market share and return on investment at lower cost than during good economic times.

Hang Ten did not back down from their expansion plan. They continue to increase their presence in the marketplace and actively sign-up Hallyu star such as Kim Hyun-joong as the spokesperson and improve their brand recognition. As Korea is coming off its recessionary woes, Hang Ten’s investment in the past three years is paying off handsomely with a higher market share and an enhanced growth rate.

azi767

http://hyunniespexers.wordpress.com

http://heneciansphilippines.com

How To Be Cured Of Hyun Joong Addiction

i totally realized how crazy i was when it comes to Hyun Joong!kekeke!!! love your reviews aprilstarr! ^_^

CREDIT: aprilstarr@emprezz.com

So,you think you are a Hyun Joong junkie. And eternally looking for your fix? Are your symptoms the following ?

Heavy perspiration when seeing the peeled Hyun Joong like a banana, beady eyes,or sunken eyes, heart palpitations, drooling (you know why you drooled !), empty wallets with bills to be paid yet, poor circulation for sitting too long before the computer, leg veins for standing in long lines for concerts,fanmeets,etc, extended neck veins or hoarse voice at the least from too much screaming in HJ events,restless nights and mornings, fired from work or closely monitored by the boss from too much accession of HJ blogs, disorientation due to differences in time zones,longings to travel to follow HJ in his sorties ,etc,etc.

To determine the cure, the degree of addiction must first be determined. kindly proceed to the simple test below to find out in what stage you are in.

Take this test : Answer Yes /No

1. Upon waking up do you immediately turn on your PC,LT, Iphone, IPad, TV, cellphone just in case you have text messages or even HJ -related calls ?

2. Do you scour blogs on news about HJ regularly ,even after several hours interval ?

3. When you go to these blogs you don’t only read but write down your comments; you even signed manifestos and statements of concern.

4. Even when you go to blogs you think are very critical , you cannot pass it up and are combat ready to battle it out defending your man.

5. You have read/collected almost everything published on HJ/ DVD’s,magazines,newspapers,posters .

6. You have watched videos with HJ on it,past and current and will go over and over them again .

7. You don’t mind watching videos, fancams though poorly made and made you dizzy as long as you can see HJ in his latest event.

8. You don’t mind watching videos with untranslated audio.

9. You delight seeing him go in and out of airports with his legion of adoring fans, perhaps secretly or even openly saying what you could have done if all of a sudden HJ appears almost a breath away from you.

10. You go over his MV’s and BTS’s and all the non-showbiz related videos as long as he is there. You even turned to watching commercial films he has made,in fact, you wonder if somebody is selling these in a CD.

11.You wake early or stay awake nights to go live watch streaming of programs where HJ will appear ; same way you did when his drama was aired.

12. You felt the acute sense of restlessness when all the activities ended, looked for replays.

13.Your cellphone ringtone is HJ song or even his laughter

14. You voted for him in online polls,text radio station so they play his songs on air.

15. You made HJ fanarts, not one but tons of them.

16. Same with writing articles, exhausting possible topics, if possible turn him inside out, upside down. In addition, wrote fan fiction and other fantasy stories.

17. Sent him letters even if you knew he would not be able to read them, for reasons you already know.

18.Send him gifts, even in airports ,even knowing he paid overweigtht charges for his baggages.

19. Buys HJ merchandise-mugs ,notebook,pen ,key rings ,TShirt, chocolate ,fans,and others

20.Buy his Music albums – regular or limited edition

21.Have a collection of other CD’s-SS501 days

22. Have pictures of him in your wallet,he is your computer wall paper, have his huge picure on your wall.

23. Bought an HJ standee/ bought auctioned items.

24.Sent him congratulatory flowers,rice flowers and the like

25.You are a card bearing member of the official fan organization and have joined fora actively and other associations dedicated to him

26.Others _____________not stated above but please specify

If you answered yes to #1-9,25- it is sure sign of addiction , but still curable
yes to # 1-8,25 and the rest you are hopelessly devoted and addicted, dearie

What is the cure?

Why bother getting cured?

WELCOME TO THE CLUB!

Enjoy Hyun Joong! Enjoy with like minded premium, top of the line A-listers !

Uh wait, he was once asked by fans how they can get close to him (isn’t that nice of him to suggest a cure). He said ,”go, marry my brother!” Would you rather be his sister -in -law?

End of consultation. My secretary is outside the door , go pay up.

(NEW PHOTO) Kim Hyun Joong on The Face Shop's Promo Photo

^_^

CREDIT: Lotte Duty Free Shop

(MORE Photos) Kim Hyun Joong at Incheon Airport

OMO! soo damn hot and handsome! ^_^ kekeke.. BTW SQ603 Flight is delayed.. estimated timing 15:19!

CREDIT: hyunbar66.cn ; hyunjoongchina.com